Design Essentials Term Three Project Portfolio
Gold’s Gym projects an elitist fitness buff, bodybuilder persona; this causes it to be intimidating and unapproachable by those who do not fit that mold. The challenge of this is, expanding the market without losing the current niche that Gold’s has done so well at maintaining over the years. The Gym experience has changed drastically since 1965, fitness knowledge has expanded and is widely dispersed, and more and more people are seeking some sort of Gym experience. In order to stay in the now, Gold’s has to open up its target market. When they do, they can facilitate their mandate; helping people reach their goals and find their inner strengths.
Rebrand focal words.
https://instagram.com/p/BLJ5kFGjR9M/
Check them out!
Diamond Matches current packaging is bland and blends with the competition. Diamond wants it’s waterproof matches to standout to the outdoor enthusiast, with a minimalistic organic and clean look. I changed the shape, straying from the typical match box, making it more conducive to carrying in a backpack or bag while updating Diamonds look. The tube of Diamond matches now stands out on the shelves giving it the unique flare Diamond is in need of.
